CV (English)
PERSONAL INFORMATION
NAME: José María
Surname 1: Moncasi
Surname 2: de Alvear
ADDRESS: Zaragoza.
COUNTRY: SPAIN.
PHONE: +34619259285
YEAR OF BIRTH: 1964.
WORKING EXPERIENCE
Columnist in the media
2007 - Current.
My duties:
- Columnist and regular contributor to media; interviews, reports and opinion: Grupo Joly (Diario de Jerez, Diario de Sevilla, Diario de Cádiz, El Día de Córdoba, Málaga Hoy, Granada Hoy, Almería, Huelva Información); Heraldo de Aragón; Vocento (regional newspapers); La Gaceta (Grupo Intereconomía); Legaltoday.com (Thomson-Reuters & Aranzad) and Xornal de Galicia.
Social Networking & Social media. Lecturer.
October 2008 - Today.
My duties:
- Consultant in communication and PR. Freelance.
- Lecturer / speaker on “The proper use of Internet social media” and “Communication of emotions. Neuropolítica. ”
Junta de Extremadura. Goverment of Extremadura (Pavillion of this region at Expo Zaragoza 2008).
Chief of Communications / press officer.
June 2008 - September 2008.
My duties:
- My responsibility was to manage the image of the Junta de Extremadura at Expo Zaragoza 2008 to the following target groups: Junta de Extremadura (Regional government), “Marca” Extremadura; Regional Parlament; Provincial councils; Associations; Cities in Extremadura; press; media at the Expo: international, national and regional (newspapers, television, radio and digital newspapers.
Nueva Rumasa.
Chief of Communications. Press Officer.
April 2004 - June 2008.
My duties:
- Advice, direction and management of all activities related to internal and external communication of all companies in this group, focusing on those that affect the public as are the media (journalists), national economic and sector.
- Target audience: Shareholders, Board of Directors, Human Resources, Public institutions (central executive, regional governments, local government and institutions, political parties), financial institutions and market.
Criterium Media.
Manager.
2000 - April 2004.
My duties:
- Advice, direction and management of all activities related to the field of Communication: Newspapers, internal / external communications and institutional relations.
Firms with whom I work:
- Group Horcona (actually operating in United States).
- ZOILO RIOS.
- Hispano Carrocera (A Tata group).
- CODESPA Foundation.
- FLY (France multinational).
- VOLVO CARS (Spain).
- Fomento de Centros de Enseñanza (Aragón).
Ámbito de Publicidad.
Chief of Communications/Press officer. .
1998 – 2000.
My duties:
- Analysis of customer needs.
- Design of the strategy of internal and external communication.
- Implementation of the same at all levels of business.
- Head of Media and spokeswoman for the company in various media.
Firms with whom I work:
- Grupo Leche Pascual.
- Suzuki Group Spain.
- Bodegas Alvear.
Mundi Caprix.
Deputy Trade manager.
1993-1998.
My duties:
- Market research.
- Exploring new markets and attracting new customers.
- Customer loyalty programmes.
Fomento Import Export.
Practice.
1987-1988.
My duties:
- Making practices in the company’s international area, setting up my area of activity in the English markets.
ACADEMIC PROFILE
• Master in Corporate and Institutional Communications. ESIC. Zaragoza.
• Postgraduate Diploma in Management Studies. Warwick University. Coventry (United Kingdom).
• Higher National Certificate in Business Studies, by The Scottish Vocational Educational Council. Edinburgh (Scotland).
LANGUAGES
English (high level)
- First Certificate (Cambridge University)
- Diploma in Business English. Institute for Applied Language Studies (Edinburgh University, Scotland).
- Advanced course of English. Queen’s University. Kingston. Canada.
Summers 1972-1978. Bray, Ireland.
OTHER INTERESTS
Institute of Family Business Firms. AEFA (Aragón).
Founder & developer.
November, 2006.
My duties:
- Encouraging the creation of this prestigious association which includes sixty members: Chairman of the Board of Directors, CEO and stakeholders of their companies.
I’m currently Honorary Member.
Directors of Communication Association (Dircom Aragón).
Founder & member.
June 2010.
My duties:
- Currently I am part of that association (knowledge partner), which members do include more than forty professionals from the community.
Objective & Mission: To develop, encourage and train future generations in the discipline of corporate and institutional communication.
La Peñaza, Golf club (Zaragoza, Spain).
Family founder & ‘Honorary member’.
1977.
OTHER INFORMATION
Blogger / Social media (2.0).
- Editor of the blog (http://www.moncasidealvear.es/), and other Social media networks (Xing, LinkedIn, Facebook) regardless offices tools user.
Writing two books:
- “The treasure of Las Mercedes”. Underwater archaeology.
- “Social media influence in our lifes”.
- “Life of Paul, the pulp”, together with Inés, my eldest daughter.
Hobbies:
- Sports, travelling, interacting with people and very integrated in social life.
admin @ July 23, 2010
